Identifying psychological and socio-cultural characteristics of the coloured policyholder market segment in the Western Cape : a psychographic profile analysis in the life assurance industry

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dc.contributor.authorBruce, Ferdinand C.(Ferdinand Christoffel)
dc.contributor.otherStellenbosch University. Faculty of . Dept. of .
dc.date.accessioned2012-08-27T12:09:18Z
dc.date.available2012-08-27T12:09:18Z
dc.date.issued1988
dc.descriptionThesis (M.Econ.) -- University of Stellenbosch, 1988.
dc.descriptionFull text to be digitised and attached to bibliographic record.
dc.format.extent161 leaves
dc.identifier.urihttp://hdl.handle.net/10019.1/66336
dc.language.isoen_ZA
dc.publisherStellenbosch : Stellenbosch University
dc.rights.holderStellenbosch University
dc.subjectMarket segmentation
dc.subjectLife insurance policies
dc.subjectColored people (South Africa)
dc.subjectDissertations -- Industrial psychology
dc.titleIdentifying psychological and socio-cultural characteristics of the coloured policyholder market segment in the Western Cape : a psychographic profile analysis in the life assurance industry
dc.typeThesis
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