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Nihil moralia: culture industries in the 21st Century

dc.contributor.advisorGreen, Louise
dc.contributor.authorRoux, Louis
dc.contributor.otherStellenbosch University. Faculty of Arts and Social Sciences. Dept. of English.en_ZA
dc.date.accessioned2015-12-14T07:44:02Z
dc.date.available2015-12-14T07:44:02Z
dc.date.issued2015-12
dc.identifier.urihttp://hdl.handle.net/10019.1/98056
dc.descriptionThesis (MA)--Stellenbosch University, 2015.en_ZA
dc.description.abstractENGLISH ABSTRACT: Utilising the works of Theodor W. Adorno (especially Minima Moralia (1951)) and other Critical Theorists, this dissertation examines and critiques contemporary cultural products, in search of cultural alternatives to the capital-driven ideologies and mythologies of the ‘global village’. Through an exploration of everything from animal abuse in Pokémon to cell phone advertisements and African e-waste dumping sites, to social media and the growing political alienation/radicalisation of the youth, Nihil Moralia seeks to show that the most deeply reprehensible ideas of our society are the ones that are the most profligate, and perhaps the most deeply held. This wide-ranging yet deeply interconnected critique is made possible by the use of Adorno’s aphoristic style and form, most clearly seen in Minima Moralia. With the deep and apparently irreversible entrenchment of free market capitalism, with the ecological crisis looming large, and with workers suffering more than ever, I believe it is time to reinvestigate the questions that Adorno put to his contemporaries about culture, industry, progress and ethics, and to ask them again. I hope to illuminate – in some ways, negatively – some of our contemporary moral/ethical predicaments, and suggest that if we have any hope of surviving the century, we have to become a radically different society.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Deur die verkenning van Theodor W. Adorno (veral Minima Moralia (1951)) en ander Kritiese Teoriste se werk, beoordeel hierdie verhandeling kontemporêre kulturele produkte op soek na kulturele alternatiewe vir die kapitaal-gedrewe (kapitalisties-gedrewe) ideologieë en mitologieë van die ‘geglobaliseerde’ samelewing. Deur alles te ondersoek – vanaf dieremishandeling in Pokémon, tot selfoonadvertensies en die stortingsterreine vir e-afval in Afrika, tot sosiale media en die groeiende politiese vervreemding/radikalisasie van die jeug – wil Nihil Moralia toon dat die laakbaarste idees van ons sosiale samelewing dié is wat die mees wydverspreid en miskien die mees diepgeworteld is. Hierdie vêrrykende dog verbinde kritiek word moontlik gemaak deur die gebruik van Adorno se aforistiese styl en vorm, mees duidelik te sien in Minima Moralia. Ek glo dat, met die diepgewortelde en klaarblyklik onomkeerbare verskansing van die vryemark-kapitalisme, die opdoemende ekologiese krisis en met werkers wat meer as ooit swaarkry, dit tyd is om Adorno se vrae wat hy aan sy tydgenote gestel het oor kultuur, industrie, vooruitgang en etiek te herondersoek en weer te vra. Ek hoop om – op ʼn soms negatiewe wyse – party van ons hedendaagse morele/etiese vraagstukke te belig en om voor te stel dat, as ons enige hoop het om hierdie eeu te oorleef, die samelewing radikale verandering sal moet ondergaan.af_ZA
dc.format.extent125 pagesen_ZA
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : Stellenbosch Universityen_ZA
dc.subjectCritical theoryen_ZA
dc.subjectAdorno, Theodor W., 1903-1969 -- Criticism and interpretationen_ZA
dc.subjectAdorno, Theodor W., 1903-1969 -- Minima Moraliaen_ZA
dc.subjectEthicsen_ZA
dc.subjectCultural industriesen_ZA
dc.subjectModernism (Aesthetics)en_ZA
dc.subjectUCTDen_ZA
dc.titleNihil moralia: culture industries in the 21st Centuryen_ZA
dc.typeThesisen_ZA
dc.rights.holderStellenbosch Universityen_ZA


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