n Bedryfsielkundige ondersoek na beeldbevordering as 'n promosiestrategie en uitvloeisel van sosiaal-verantwoordelike handelinge : 'n studie in die wynbedryf

Date
1976
Authors
Visser, Jacobus Hendrik
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Skripsie (M. Com.) -- Universiteit van Stellenbosch, 1976.
Full text to be digitised and attached to bibliographic record.
Keywords
Public relations -- Wine industry, Advertising -- Wine, Wine industry, Social responsibility of business, Corporate image, Dissertations -- Industrial psychology
Citation