Van punt A tot punt B

Peyper, Liesl (2008-08)


Tossed about glibly, the term strategy has become a buzzword. Strategy, however, remains an indispensable tool to survive in a changing and fiercely competitive global environment. But beware, warns Prof Marius Ungerer, newly appointed MBA lecturer in Strategic Management at the USB and author of two books* on the subject, strategy alone is not a magic wand for success. Instead, it depends on a positive mindset, an ‘I-can’ approach and the will to optimise the resources at one’s disposal.

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