The Bass diffusion model for communication technology globally and the economic factors that influence it

Boucher, Bradley (2019-04)

Thesis (MCom)--Stellenbosch University, 2019.

Thesis

ENGLISH SUMMARY : Globally over the period 1995 to 2015 there has been an increase in the everyday use of mobile phones and the associated technologies that come with it, but this has led to a digital divide in skill and access levels to these technologies between developed and developing countries. This paper looks to expand on previous research as to the cause and pattern of the adoption rates for mobile users which is used to provide people with access to cellular technologies such as mobile voice communications, sms and internet services. A view of the adoption rate of internet usage will also be analysed in order to have a secondary technology to compare against. It was found that the percentage of the total population that is older than 14 increases the rate of adoption and generational changes in the underlying technology led to a decrease in adoption rates. It was also found that while the wealth of a country is useful for predicting the initial level of adoption rates, it was a poor predictor with regards to year on year changes in adoption rates.

AFRIKAANSE OPSOMMING : Geen opsomming beskikbaar.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/106166
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