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An evaluation of the income tax treatment of client loyalty programme transactions by South African suppliers

dc.contributor.authorBrink, Sophia M.en_ZA
dc.date.accessioned2018-07-18T08:43:41Z
dc.date.available2018-07-18T08:43:41Z
dc.date.issued2015-04
dc.identifier.citationBrink, S. M. 2015. An evaluation of the income tax treatment of client loyalty programme transactions by South African suppliers. Journal of Economic & Financial Sciences, 8(1):145-164.en_ZA
dc.identifier.issn2312-2803 (online)
dc.identifier.issn1995-7076 (print)
dc.identifier.urihttp://hdl.handle.net/10019.1/104162
dc.descriptionCITATION: Brink, S. M. 2015. An evaluation of the income tax treatment of client loyalty programme transactions by South African suppliers. Journal of Economic & Financial Sciences, 8(1):145-164.
dc.descriptionThe original publication is available at https://jefjournal.org.za
dc.description.abstractThe popularity of client loyalty programmes has increased drastically over the past few years, with more than 100 suppliers in South Africa currently making use of them. Despite the fact that client loyalty programmes have been prevalent in South Africa since the 1980s, the South African Revenue Service has issued no specific guidance on the income tax treatment of client loyalty programme transactions. The main objective of the research was to determine whether South African client loyalty programme suppliers treat client loyalty programme transactions correctly for income tax purposes. In order to meet this objective, available local and international literature were analysed to determine the proposed income tax treatment of a client loyalty programme transaction expenditure incurred by supplier for purposes of the client loyalty programme. The proposed correct income tax treatment was compared with a survey circulated to a population of client loyalty programme suppliers in South Africa. The comparison indicated that in practice the Income Tax Act No. 58 of 1962 is treated differently from the proposed treatment. This incorrect tax treatment could result in possible financial loss to the client loyalty programme supplier as taxpayer.en_ZA
dc.description.urihttp://hdl.handle.net.ez.sun.ac.za/10520/EJC170568en_ZA
dc.format.extent20 pages
dc.language.isoen
dc.publisherAOSISen_ZA
dc.subjectCustomer loyalty programs -- Taxation -- South Africaen_ZA
dc.titleAn evaluation of the income tax treatment of client loyalty programme transactions by South African suppliersen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderAuthor retains copyright


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