Browsing by Author "Zhao, Ying"

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    Organisational culture : a comparison of Naspers and Tencent
    (Stellenbosch : Stellenbosch University, 2007-03) Zhao, Ying; Botha, Daniel F.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Information Science.
    ENGLISH ABSTRACT: Organisational culture has become a popular topic since more and more companies have joined the competition of world economy in the information era. It has also become an important method to support a company’s strategy. Products such as “hardware” no longer provide the main focus when companies strive to gain their markets. It has become accepted that culture, which plays a role as part of the company’s “software”, functions equally well as, and sometimes even more efficiently than products. The aim of this research study was to apply the theory to practice by answering the question: In the real organisation’s operation, which cultural attributes embody the value layer of organisational culture? This research study focuses primarily on Schein’s model of organisational culture. This model is applied to the case studies of Naspers’ culture and of Tencent’s culture. The result of the application of Schein’s model to these two companies leads to a comparison of their organisational culture. In the end, my own analysis is discussed based on the comparison. From this part, innovation, risk taking, attention to detail, outcome orientation, people orientation, team orientation, customer orientation, aggressiveness, stability and easy-goingness are shown to be the cultural attributes that embody values in a real organisation’s operation.