Browsing by Author "Van der Berg, Jacques Alan"

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    Identifying packaging criteria for sustainable packaging design and development : towards packaging efficiency and packaging integration in the fruit juice industry of South Africa
    (Stellenbosch : Stellenbosch University, 2016-03) Van der Berg, Jacques Alan; Louw, Johannes Jacobus; Nilsson, Fredrik; Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Logistics.
    ENGLISH ABSTRACT: It is difficult to satisfy all the needs of customers in a competitive industry such as the fruit juice market in South Africa. Customers may be dissatisfied with the product for different reasons, which is of concern for both retailers and product manufacturers. However, if customers are dissatisfied with the product and the packaging design, the concerns could be elevated to higher levels in the supply chain hierarchy until they reach the packaging manufacturers. To avoid customers’ dissatisfaction with the product, considerations should be made to identify the weaknesses of a product. Addressing these weaknesses is sometimes not possible or they are too expensive to address. Therefore, since the primary packaging is a component that comes in direct contact with the product, the next best option would be to make changes to the packaging design or even to develop a whole new packaging system. There are various references towards problems with the specifically chosen fruit juice packaging in South Africa. Two different research strategies are used to address these packaging problems. The first strategy involves identifying which part of the packaging, i.e. which packaging criterion, should be addressed by using a packaging evaluation model. When the most suitable evaluation model is eventually chosen, the weaknesses of the packaging can be identified by using this said model. Consumers and retailers are the key role players in identifying these weaknesses through the use of the evaluation model. The second strategy will make use of secondary data analysis in order to theoretically develop a packaging design and development process in order to make the required changes to the identified criteria while considering sustainable packaging. Ultimately, this study uses the packaging scorecard to identify the criteria on which the product performs poorly. Three criteria are identified. A packaging design and development process is developed to address the three packaging criteria in order to make the changes required for an improved packaging design.