Browsing by Author "Rasila, Bernard Naledzani"
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- ItemCritical evaluation of persuasive messages in Tshivenda(Stellenbosch : Stellenbosch University, 2007-03) Rasila, Bernard Naledzani; Dlali, M.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of African Languages.ENGLISH ABSTRACT: A significant amount of communication that happens in people's lives is focused on sending persuasive messages. These are messages that are intended to have an influence on other people's beliefs, thinking, attitudes, perceptions and the general way they live. Persuasive messages in Tshivenda are also intended at getting the recipients take an action after receiving the message. However, the action from the side of the recipient may either be positive or negative. When it is negative, this indicates a challenge in terms of persuasion. When one says he or she has persuaded someone, it means the recipient did receive the message and act towards the goals of the message. Tshivenda communication, like other languages includes persuasive messages. Vhavenda people are very polite, hence persuasive people. They generally refrain from using forceful messages to achieve what they want. They therefore have a way of putting instructions and demands in an irresistible manner that is polite and respectful!. In most cases the older generations used to use myth and legends to get for example young people to do things in acceptable ways within the society without just putting the raw message in instructive way. To be persuasive, Vhavenda people use long speeches in a respectful and polite way to instruct others. These instructions embodied in persuasive messages that are presented as requests, suggestions, hopes and wishes statements. There is, however, no current research focusing on persuasive messages in Tshivenda. This thesis focuses on the critical evaluation of persuasive messages in Tshivenda. It shows how persuasive messages are created in Tshivenda, the effect of persuasive messages in Tshivenda including factors that have impact on persuasive messages in Tshivenda. In critically evaluating messages from the political speeches included here, it was realized that most of political speeches are about persuading people to change their perceptions towards the collective achievement on government goals. It was found in this study that politicians use long speeches which are suggestive in order to get support from the citizenry. They do not just communicate directly. They give preambles on the fact they want to put before people, suggesting what needs to be done.