Browsing by Author "Luposo, Claire Benedict Mwadi"
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- ItemA case study on how employees use social media in a consulting work environment(Stellenbosch : Stellenbosch University, 2022-12) Luposo, Claire Benedict Mwadi; Cornelissen, Laurenz Aldu; Watson, Bruce; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Information Science.ENGLISH SUMMARY: Organisations are currently performing in a highly competitive environment and are increasingly interested in adopting advance technologies for their business operations. The importance and use of social media in the workplace has greatly increased and gained a wide interest from researchers. Social media usage in the workplace cannot be ignored or mismanaged in this information age. However, despite the increase in social media usage today, there is little understanding of the tools and platforms in developing countries. There is limited research on the ways in which social media is used in consulting firms. Thus, the study critically investigates how social media is used by employees in the consulting work environment and the role it plays on employees’ productivity. The purpose of this research is to establish the behavioural intent of how and why employees use social media in the work environment. The problem and gap the research aims to address is to critically investigate whether social media contributes to the productivity of employees and whether social media platforms can be used as a knowledge sharing tool in organisations. The study used a descriptive research design, the total population for this study was 153 participants. Structured questionnaires were used for the collection of relevant primary data. The findings revealed that social media usage in the workplace does not affect productivity and mostly contributes to knowledge sharing, a flow of communication and ongoing learning. The study sought to fill the existing gap in research literature with regards to the use of social media in the workplace and employee productivity. As social media cannot be disregarded during working hours, organisations can reinforce social media policies.