Browsing by Author "Lamprecht, Leon-Ben"
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- Item’n Inhoudsanalise van Weg! se redakteursbriewe in sy eerste vyftien jaar – ’n gevallestudie(Stellenbosch : Stellenbosch University, 2021-12) Lamprecht, Leon-Ben; Rabe, Lizette; Stellenbosch University. faculty of Arts and Social Sciences. Dept. of Journalism.ENGLISH ABSTRACT: Journalism studies research focuses mostly on what can be described as hard news. In other words, mostly political and mainstream news reporting. This sometimes happens at the expense of research on other types of journalism. Magazine research in South Africa, and specifically the type that focuses on historiography, is limited. It can be described a “fertile ground”. This research project attempts to add to this discipline, and specifically researches the origins and development of the Afrikaans outdoor magazine Weg! as a case study. This magazine was the first Afrikaans magazine of its type, and this study will document its origins. This research is important since no other study of its type has been done for Weg! This research project will approach this topic form the theoretical framework of magazines as social barometers. The chosen research design is that of a case study and is qualitative of nature. The goal is an in-depth analysis of a single system. The methodology used is a content analysis by theme, otherwise known as thematic content analysis. For this, a content analysis was done of the content of Weg!’s editor’s letters in its first issue, and thereafter for every birthday issue until its 15th year. The editor’s letter for the magazine’s 100th issue was also included in the analysis. Thus, 17 letters, in total, were analysed. Positivity, or optimism, nostalgia and affordable travel were all found to be strong focus areas of the magazine. Further findings are that Weg! is indeed a social barometer of its time and readers. This research project argues that the magazine’s readers are avid travellers who want to explore their own country, and that the magazine answers this need, inter alia, by supplying them with information to do this.