Browsing by Author "Keyter, Lina"
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- ItemDie bepaling van hindernisse in die uitvoer van wyn : met spesifieke verwysing na die Wes-Kaap(Stellenbosch : Stellenbosch University, 1999-12) Keyter, Lina; O'Neill, R. C.; Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management.ENGLISH ABSTRACT: South Africa really only gained access to international markets after 1994, with the lifting of the sanctions that had been instituted on account of South African Apartheid policy. During the years of apartheid, South Africa introduced various measures aimed at trying to protect the business sector. One such measure was the General Export Incentive Scheme (GElS) by which businesses received subsidies on exports. Because of sanctions, on the one hand, and export subsidies on the other, South African businesses never actually experienced the full impact of global competitiveness. This has resulted in South Africa being allocated a very low global competitiveness rating on the United Nations list of global competitive rankings. If South Africa should wish to address the low global competitive ranking, several options are available. As a developing country, it will be very difficult to follow a general approach. One of the alternatives currently being followed is the sectoral approach, in which particularly powerful economic sectors that could be developed to the advantage of the South African economy and for strengthening the global competitive position are identified. In South Africa, the wine sector is one that has potential as an acknowledged global role player. Because of the shortness of the period of more intense exposure to global markets (since 1994), this industry is experiencing problems with globalization. The study attempts, by means of a SWOT analysis, to point out functional internal weaknesses and external environmental threats that prevent this sector from strengthening and expanding its competitive global advantage. An empirical investigation was conducted by means of the Delphi method. A questionnaire submitted to the largest South African wine exporters during a personal interview was completed by them. Findings arrived at led to particular recommendations through which stumbling blocks were pointed out and solutions were recommended.