Browsing by Author "Heese, Hans Friedrich"

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    Suid-Afrikaanse motorpublikasies in die nuwe millennium
    (Stellenbosch : Stellenbosch University, 2001-03) Heese, Hans Friedrich; Retief, G. J.; Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism.
    ENGLISH ABSTRACT: This study deals with the history and development of motoring publications in South Africa since the start of the twentieth century. An important aspect of the study is the examination of the profitability of specialist motoring publications that are in direct competition with motoring sections in newspapers, radio and television. The ability of the motoring media to draw advertisements - especially from the car manufacturers - is also scrutinised. In this study the problems encountered by journalists seeking information or feed-back from certain car manufacterers, are highlighted. The study also covers new technical developments such as the Internet and the numerous new motoring websites and closes with case studies of two new ventures; one which was successful, another which failed.