Browsing by Author "Fox, Ronel"
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- ItemDie tipering van verbruikerslewenstyle(Stellenbosch : Stellenbosch University, 1989-03) Fox, Ronel; Du Toit, J. B.; Stellenbosch University. Faculty of Economic and Management Sciences. Department of Industrial Psychology.ENGLISH ABSTRACT: The primary goal of this research project is the typifying of consumer lifestyles. To attain this goal a comprehensive literature study is undertaken whereafter a questionnaire is constructed to measure consumer lifestyles within a student's community. Four typifications are constructed based upon various questionnaire variables with the help of three computer programmes. The following four groupings with typical lifestyles are reported: (1) The apathetic group (2) The artistic, socially uninvolved, bookworm (3) Politically active, social integrated group (4) The first-class group