Browsing by Author "Ellis, Edward"
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- ItemAn engineering management approach to two-sided markets: a business model framework(Stellenbosch : Stellenbosch University, 2016-03) Ellis, Edward; Schutte, C. S. L.; Stellenbosch University. Faculty of Engineering. Dept. of Process Engineering.ENGLISH ABSTRACT: Two-Sided Markets is a relatively new phenomenon in the business world that offers extraordinary opportunities to businesses that dare pioneer the promised land of Two-Sided Markets and Network Effects that is still very much undiscovered. A Two-Sided Market exists wherever two distinct groups of users are offered two completely different value propositions from the same Platform. Two-Sided Markets as a knowledge fields is still in its infancy. The Internet has offered various innovation opportunities that have allowed businesses accessibility and greater market reach. Because of the novelty of Two-Sided Markets executive managers face challenges when establishing their Two-Sided Market business model. This is primarily because Two-Sided Markets is still undiscovered in a research sense and not thoroughly understood in a practical business sense. Also, defining Two-Sided Market business models poses various challenges. This aggravates the challenge of establishing an aligned understanding of a Two-Sided Market business model amongst a group of people. Defining a Two-Sided Market business model is fundamental to establishing an aligned understanding of a Two-Sided Market business model amongst a group of people. Business model innovation cannot be executed successfully unless an aligned understanding of a Two-Sided Market business model is established amongst a group of people. This thesis undertakes the challenge of developing a Two-Sided Market Business Model Framework that addresses these challenges that executive managers face when executing Two-Sided Market business model innovation. Two-Sided Markets and business model innovation is studied through means of researching the academic knowledge domain of Two-Sided Markets. Throughout the research study Two-Sided Markets and business model innovation is investigated to better understand fields that offer extraordinary opportunities. The gathered knowledge that is studied is used as a means to develop the Business Model Framework. The Two-Sided Market Business Model Framework is developed to assist with defining a Two-Sided Market business model to ultimately establish an aligned understanding of a Two-Sided Market business model amongst a group of people. The Two-Sided Market Business Model Framework is generic and can be applied to any Two-Sided Market business model.