Browsing by Author "Du Toit, J. B."

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    The mature female clothing shopper : profiles and shopping behaviour
    (AOSIS Publishing, 1996-06) Visser, Elizabeth M.; Du Preez, Ronel; Du Toit, J. B.
    This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers were segmented as clothing moderates, clothing enthusiasts and the clothing unconcerned . These three cluster groups significantly differed regarding clothing involvement, clothing orientation, activities, interests, opinions, family orientation, needs and media usage. No significant differences were found among the three groups regarding evaluative criteria for clothing and clothing store attributes. Profiles of the clusters were developed, along with applicable marketing implications. Recommendations for further research are made.
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    The mature female clothing shopper : profiles and shopping behaviour
    (AOSIS OpenJournal, 1996-06) Visser, E. M.; Du Preez, R.; Du Toit, J. B.
    This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers were segmented as clothing moderates, clothing enthusiasts and the clothing unconcerned. These three cluster groups significantly differed regarding clothing involvement, clothing orientation, activities, interests, opinions, family orientation, needs and media usage. No significant differences were found among the three groups regarding evaluative criteria for clothing and clothing store attributes. Profiles of the clusters were developed, along with applicable marketing implications. Recommendations for further research are made.
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    Die tipering van verbruikerslewenstyle
    (AOSIS OpenJournal, 1991-06) Du Preez, R.; Du Toit, J. B.
    The typifying of consumer lifestyles. Due to the lack of a South-African instrument to measure consumer lifestyles, a questionnaire is constructed from which lifestyle typifications can be made. This instrument is constructed with reported research as a basis, as well as new items written with the purpose of this research project in mind. In this study four lifestyle typifications are constructed namely (a) the apathetic group, (b) the artistic, socially uninvolved bookworm, (c) the politically active, socially integrated group and (d) the first-class group. Recommendations for future research are made.