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Browsing Stellenbosch University Language Centre by Author "Jansen, Carel"
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- ItemBeinvloedt een meer of minder sympathieke protagonist de transportatie van de lezer?(Amsterdam University Press, 2019-11-01) Jansen, Carel; De Graaf, Anneke; Hustinx, Lettica; Ooms, Joelle; Schreinemakers, Merel; Zwiers, LisaThree previous studies into presenting a protagonist in a story as more or less sympathetic have not provided a clear picture of the effects that the portrayal of the protagonist may have on transportation, and via transportation on story-consistent beliefs. Results from a first study (N = 83) by De Graaf and Hustinx (2015) suggest that the way the protagonist is portrayed – as sympathetic, unsympathetic or neutral – influences the extent to which readers are transported into a story. No significant effects on beliefs of the readers were found, however. In a direct replication study (N = 79) and in a conceptual replication study (N = 81), Jansen, Nederhoff, and Ooms (2017) found results that supported the hypotheses from the original study to a limited extent. In view of the relatively small numbers of participants in these three studies and the resulting limited power of the statistical tests two new, larger-scaled replication studies were conducted. A direct replication study was performed (N = 238) with the same versions of the story as used in the original study, and also a conceptual replication study (N = 248) with three versions of a new story. Again, the hypotheses from the original study were supported to a limited extent. A meta-analysis of all five studies revealed a large indirect positive effect of story version on transportation via empathy, when comparing the versions with a sympathetic protagonist with the versions with an unsympathetic protagonist. When comparing the neutral story versions with the versions with an unsympathetic protagonist, the meta-analytic indirect effect was medium sized. Other than what the Affective Disposition Theory (Raney, 2004; Zillmann, 1994; 2006) claims, the story versions with a neutral protagonist did not lead to an absence of emotional responses. Furthermore, the outcomes add to the Transportation-Imagery Model (Green & Brock, 2002; Van Laer, De Ruyter, Visconti, & Wetzels, 2014). While this model does not include concrete suggestions of story characteristics that lead to transportation, our studies show that a protagonist who is portrayed as sympathetic may contribute to the level of transportation that readers experience, be it indirectly through empathy.
- ItemHey, that could be me : the role of similarity in narrative persuasion(Public Library of Science, 2019) Ooms, Joelle; Hoeks, John; Jansen, CarelStories are often used in health communication because of accumulating evidence of their potential to affect people’s attitudes and health behavioral intentions. Similarity between the reader and the story’s protagonist appears to positively influence narrative persuasion, but the exact role of similarity on persuasive outcomes is debated, as some research finds clear effects of similarity manipulations whereas others do not. Possibly, these mixed results were found because the similarity manipulations were not always relevant to the topic of the story. We conducted an experiment (N = 582) in which we varied the age and gender of the protagonist, features that were of central relevance to the story’s topic, namely breast cancer versus testicular cancer. There were two groups of participants: 324 students (mean age: 21.46 years) and 258 older adults (mean age: 56.83 years). Age similarity (but not gender similarity) had an effect on identification with the protagonist, transportation (i.e. the experience of being absorbed into a story), and the intention to donate, but only for students. For older adults, age or gender of the protagonist did not seem to matter, as nearly no differences in persuasive measures were found. As far as the underlying mechanism is concerned, the results of structural equation modeling showed that the concept of ‘perceived similarity’ would be a relevant addition to models of narrative persuasion, as it was significantly related to the narrative processes of transportation and identification, which, in turn, predicted attitudes and behavioral intentions, both directly—in the case of transportation—or indirectly, via the emotion of compassion. We conclude that both manipulated and perceived similarity are important for narrative persuasion, and that it should be kept on the research agenda of health communication.
- ItemThe influence of conversational content on college students’ safe sex intentions : a mixed method approach(Canadian Center of Science and Education, 2018-02-19) Donne, Lennie; Jansen, Carel; Hoeks, JohnEven though health campaign designers are advised to specifically focus on triggering conversations between people about health issues, there is still a lot unknown about what aspects of a conversation may contribute to safe sex behavior and intentions. Empirical research in this field so far has mainly focused on conversational occurrence rather than conversational content, and where content is taken into account, this mostly concerns self-reports. In this mixed method study, we looked into the quantitative effects of real-life conversations about safe sex, triggered by a safe sex message, on college students’ intentions related to safe sex. We then used a qualitative analysis to try and identify content-related aspects that may be related to the quantitative effects. Two weeks after filling in a questionnaire on their safe sex-related intentions, participants (N = 24) were instructed to watch and talk about a safe sex video with a conversation partner of choice, followed by filling in a questionnaire. The conversational data were analyzed qualitatively. The results suggest that the conversations increased safe sex-related intentions compared to pretest scores, and that content-related aspects such as conversational valence, type of communication behavior and behavioral determinants were related to these effects. Thus, our findings provide enhanced insight into the social norms and behavioral patterns related to safe sex, and indicate that it is important to look at conversational content in detail rather than to focus on mere conversational occurrence or quantitative effects.
- ItemSweet temptations : how does reading a fotonovela about diabetes affect Dutch adults with different levels of literacy?(Routledge, 2019) Van T Jagt, Ruth Koops; Hoeks, John; Duizer, Evelien; Baron, Melvin; Molina, Gregory B.; Unger, Jennifer B.; Jansen, CarelENGLISH ABSTRACT: Recent studies suggest that health-related fotonovelas—booklets that portray a dramatic story using photographs and captions—may be effective health communication tools, especially for readers with a low level of literacy. In this experiment, effects on knowledge and behavioral intentions were assessed of a fotonovela originally developed for a Latin-American audience. Dutch readers from a low literacy group (N = 89) and a high literacy group (N = 113) were randomly assigned to one of three conditions: a fotonovela condition (all captions translated into Dutch), a traditional brochure condition (also in Dutch), and a control condition. On knowledge about diabetes, participants in the fotonovela condition outperformed participants in both other conditions. This finding was consistent across literacy levels. On behavioral intentions, however, readers of the fotonovela did not score significantly higher than participants in the other conditions. We also evaluated hypotheses proposed in the Entertainment Overcoming Resistance Model (EORM; Moyer-Gusé, 2008) on the possible mechanisms underlying persuasion through narratives. No support was found for the mechanisms proposed in the EORM. The outcomes of this study suggest that a fotonovela may be a valuable health education format for adults with varying levels of literacy, even if it was developed for a target group with a different cultural background.