Masters Degrees (Faculty of Science (former Departments))

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Browsing Masters Degrees (Faculty of Science (former Departments)) by browse.metadata.advisor "Viljoen, L."

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    Verkennende studie van die menings van vroulike werknemers, van geselekteerde Suid-Afrikaanse maatskappye, jeens korporatiewe drag
    (Stellenbosch : Stellenbosch University, 2000-03) Frick, Beatrice Liezel; Van der Merwe, M. E.; Viljoen, L.; Stellenbosch University. Faculty of Science.
    ENGLISH ABSTRACT: Clothing is an important phenomenon within corporate and organisational culture and forms an integral part of the total corporate identity. It fulfills a symbolic purpose and serves as a reference. It is a way in which companies can change or modernise their image as it is conveyed to clients. Little research has been done on uniform types of clothing, even though it has been an important phenomenon in the subject area of Clothing for ages. South African companies offers unique opportunities for research within a multi-cultural environment and Consumer Science's distinctive multi-disciplinary approach makes it an ideal starting point for this type of study. Three environments are concerned with the phenomenon of corporate clothing, namely the employers and employees of organisations or companies, academia of educational establishments and the manufacturers of corporate clothing. The study concerned tried to investigate the phenomenon of corporate clothing within the South African corporate environment. This was firstly done by studying the available clothing literature and describing aspects which have direct or indirect relations to corporate clothing. Information and advice was obtained from experts to gain insight into the South African circumstances with relation to corporate clothing. Secondly, employees who wear corporate clothing were questioned as to their opinions on specific aspects with regards to corporate clothing. This was done by means of a questionnaire which was developed to determine if employees of selected South African companies see corporate clothing as representative of company image, culture and policy. The extent to which extent employees are involved in decision-making processes with regards to corporate clothing was also determined. Employees' opinions with regards to consumer requirements and the extent of satisfaction with corporate clothing was determined. The extent to which age and position within the company playa role in employees' opinions of corporate clothing were investigated according to the information obtained through the questionnaire. The above mentioned information was structured to give possible guidelines to companies with in the implimentation and development of corporate clothing within the existing organisational culture. This study did not focus on manufacturers of corporate clothing, but it is assumed that they can benefit from the findings of the study. The study will contribute to the building of theory in the subject area of Clothing and consequently also contribute to the academical field.