The importance of internal image in the total corporate image formation process, with specific reference to Bonnita
Date
1997
Authors
Terblanche-Smit, Marlize
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (M. Comm.) -- University of Stellenbosch, 1997.
One copy microfiche.
Full text to be digitised and attached to bibliographic record.
One copy microfiche.
Full text to be digitised and attached to bibliographic record.
Keywords
Corporate image -- South Africa, Dairying -- South Africa, Dissertations -- Business economics