Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke

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dc.contributor.advisorRobins, Steven
dc.contributor.authorVan Zyl, Izak Jakobusen_ZA
dc.contributor.otherUniversity of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Sociology and Social Anthropology.
dc.date.accessioned2010-02-12T10:52:45Zen_ZA
dc.date.accessioned2010-08-13T15:01:03Z
dc.date.available2010-02-12T10:52:45Zen_ZA
dc.date.available2010-08-13T15:01:03Z
dc.date.issued2010-03
dc.descriptionThesis (MA (Sociology and Social Anthropology))--University of Stellenbosch, 2010.
dc.description.abstractENGLISH ABSTRACT: In this thesis, I examine the case study of the Makuleke in Limpopo province. This community entered the public spotlight when it regained its former homeland in the Kruger National Park. It currently partakes in an extensive programme on ‘responsible tourism’ via commercial expansion. This concession allows (or is supposed to allow) for increased community development and economic growth in the Makuleke region. The community has become more business-like in their approach to this concession. This process is encapsulated by the formalisation of the land management structures in what I refer to as Makuleke Inc. Makuleke Inc. has at its heart a ‘cultural business’, of which an ‘authentic Makuleke’ is presented and traded. I detail the production of unique, bona fide culture through branding (that is, commercial representation). This practice contributes to new or different configurations of identity and collective belonging. “en
dc.description.abstractAFRIKAANSE OPSOMMING: In hierdie navorsingstuk behartig ek die gevallestudie van die Makuleke in Limpopo. Hierdie gemeenskap het die publieke oog betree nadat sy tuisland in die Kruger Nasionale Wildtuin teruggewen is. Tans is dit betrokke by ‘n omvattende program in ‘verantwoordelike toerisme’ deur middel van kommersiële ontwikkeling. Hierdie konsessie dra by (of is veronderstel om by te dra) tot verhoogde gemeenskaps- en ekonomiese groei in die Makuleke omgewing. Die gemeenskap se benadering tot genoemde toegewing is besigheids-georiënteerd. Hierdie proses word gekenmerk deur die formalisering van die grond-beheerstrukture deur wat ek noem Makuleke Inc. (ingelyf). Makuleke Inc. is as’t ware ‘n ‘kulturele onderneming’, waar ‘n ‘egte Makuleke’ voorgestel en verhandel word. Ek beskryf die produksie van ‘n unieke, egte kultuur deur die gebruik van handelsmerke (dit is, kommersiële voorstelling). Hierdie proses dra by tot nuwe of ander gestaltes van identiteit en gemeenskaplikheid.af
dc.format.extent104 p. : ill., map
dc.identifier.urihttp://hdl.handle.net/10019.1/4282
dc.language.isoen
dc.publisherStellenbosch : University of Stellenbosch
dc.rights.holderUniversity of Stellenbosch
dc.subjectResponsible tourism -- South Africa -- Limpopo Provinceen_ZA
dc.subjectBranding -- South Africa -- Limpopo Provinceen_ZA
dc.subjectCommunity development -- South Africa -- Limpopo Provinceen_ZA
dc.subjectCultural incorporation -- South Africa -- Limpopo Provinceen_ZA
dc.subjectDissertations -- Sociologyen
dc.subjectTheses -- Sociologyen
dc.subjectMakulekeen
dc.titleCommunity Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makulekeen_ZA
dc.typeThesis
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