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Some theoretical perspectives of co-creation and co-production of value by customers

dc.contributor.authorTerblanché, N. S.en_ZA
dc.date.accessioned2015-03-09T10:27:31Z
dc.date.available2015-03-09T10:27:31Z
dc.date.issued2014-05
dc.identifier.citationTerblanche, N. S. 2014. Some theoretical perspectives of co-creation and co-production of value by customers. Acta Commercii, 14(2): 1-8, doi: 10.4102/ac.v14i2.237en_ZA
dc.identifier.issn1684-1999 (online)
dc.identifier.issn2413-1903 (print)
dc.identifier.otherdoi: 10.4102/ac.v14i2.237
dc.identifier.urihttp://hdl.handle.net/10019.1/96234
dc.descriptionCITATION: Terblanche, N. S. 2014. Some theoretical perspectives of co-creation and co-production of value by customers. Acta Commercii, 14(2): 1-8, doi: 10.4102/ac.v14i2.237.
dc.descriptionThe original publication is available at http://www.actacommercii.co.za
dc.description.abstractOrientation: The initial introduction of co-production and co-creation in the marketing literature in all likelihood was in 1986 when Kotler used the term ‘prosumer’ (initially coined by Toffler in 1980) to refer to customers who produce some of the goods and services they consume. Kotler also noted an increase in people’s propensity to act as a prosumer of some of the goods and services they bought. Motivation for the study: No real attention was paid to the concepts of co-production and co-creation by marketing academics after the initial introduction of the concepts. Only after the year 2000 did co-production and co-creation begin to receive the attention of marketing academics, with a substantial increase in publications over the past few years. Contribution/value-add: The objective of this article was to present an overview of the origin and development of co-creation and co-production in marketing, to draw a distinction between the two concepts and to address the implications of these concepts for various decision areas in marketing.en
dc.description.urihttp://www.actacommercii.co.za/index.php/acta/article/view/237
dc.format.extent8 pages
dc.language.isoen_ZAen
dc.publisherAOSIS Publishing
dc.subjectCo-creationen_ZA
dc.subjectCo-productionen_ZA
dc.subjectBusiness planningen_ZA
dc.subjectCustomer valueen_ZA
dc.subjectCustomer loyaltyen_ZA
dc.titleSome theoretical perspectives of co-creation and co-production of value by customersen_ZA
dc.typeArticleen
dc.description.versionPublisher's version
dc.rights.holderAuthor retain copyright


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