Advertising execution styles matter: a fear-based experiment on attitude, susceptibility, efficiency and behavior

Date
2013
Authors
Terblanche-Smit M
Du Preez R
van Huysteen L
Journal Title
Journal ISSN
Volume Title
Publisher
Academy of Marketing Sciences
Abstract
Description
Please help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to scholar@sun.ac.za. Thank you.
Ekonomiese En Bestuurswetenskappe
Nagraadse Bestuurskool
Keywords
Citation
125
134
URI
http://hdl.handle.net/10019.1/87641
Collections
2013 - Research Outputs (Non-Accredited)