The importance of stakeholder engagement in managing corporate reputations
Date
2013-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Inderscience Enterprises Ltd.
Abstract
It is becoming increasingly evident that corporations need to
communicate clearly with their larger stakeholder communities’ regarding the
risks faced by the corporation along with their strategies to mitigate these risks.
Stakeholder communities are also increasingly relying on social media to
obtain a better understanding of and to inform others regarding the costs and
externalities imposed on them by multinational corporations. The aim of this
paper is to highlight the risks posed to corporate reputations by self-organising
stakeholder activist groups and how a pro-active inclusive and transparent
stakeholder engagement process can counteract these risks.
Description
The original publication is available at http://www.inderscience.com/jhome.php?jcode=ijisd
Keywords
Corporate reports, Business communication, Risk management, Social responsiblity of business
Citation
Van Zyl, A.S. 2013. The importance of stakeholder engagement in managing corporate reputations. Int. J. Innovation and Sustainable Development, 7(1):46–60, doi:10.1504/IJISD.2013.052120.