Cyber-positioning: Bestselling authors� online communicated brand personalities

Date
2012
Authors
Bal A
Mills A
Chakrabarti R
Terblanche NS
Opoku R
Journal Title
Journal ISSN
Volume Title
Publisher
Academy of Marketing Science
Abstract
Description
Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
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Keywords
Citation
URI
http://hdl.handle.net/10019.1/83119
Collections
2012 - Research Outputs