The influence of colour on the response rates of questionnaires
Date
1991
Authors
Theron, Venetia
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (M. Econ.) -- University of Stellenbosch, 1991.
One copy microfiche.
Full text to be digitised and attached to bibliographic record.
One copy microfiche.
Full text to be digitised and attached to bibliographic record.
Keywords
Questionnaires, Color -- Psychological aspects, Mail surveys -- Response rate, Dissertations -- Industrial psychology