An optimal media model based upon attitudinal segmentation
Date
1983
Authors
Manville, Richard
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (D.B.A.) -- University of Stellenbosch, 1983.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Advertising media planning -- Mathematical models, Dissertations -- Business management