n Ondersoek na die verbruikersmark van vars groente en vrugte in die Wes-Kaap : 'n behoeftestudie

Saayman, Jacob Johannes (1986-12)

Thesis (MComm)--Stellenbosch University, 1986.

Thesis

ENGLISH ABSTRACT: This section of the researchproject examines the needs of the consumer in the Western Cape, with regard to the packaging of fresh produce. Information was obtained by means of questionnaires and analysed by a computer: the chi-square was used to determine statisfactical significance. It was found that the consumer prefers .prepacked fresh produce with the proviso that the product remains visible, for instance the guaze type bag

AFRIKAANSE OPSOMMING: sien item vir volteks.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/65276
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