The influence of the 'marketing concept' on company performance
Date
1974
Authors
Vandermerwe, Sandra
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (D.B.A.) -- University of Stellenbosch, 1974.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Executives, Marketing -- Management, Corporations, Dissertations -- Business management