An ethno-consumeristic approach to household technologies in Swaziland

Botha, Francis-Marie (2001-04)

Assignment (MComm) -- University of Stellenbosch, 2001.

Thesis

ENGLISH ABSTRACT: According to Costa and Basommy (1995) ethno-consumerism is the study of consumption from the point of view of a social or cultural group, which is the subject of the study. The purpose of the study was to document and critically analyse the use of modern household technologies by Swazi families and their experiences with them. The focus of analysis was at micro leveL A combined sample (N= 1449), consisting of Swazi females (N=810) and Swazi males (N=639) was requested to complete a questionnaire concerning the research project with issues relating to the adoption of household technologies. To explore the research issues concerning household technologies in Swaziland an ethno consumeristic framework consisting of four elements were developed: The Cultural context, Modernisation in the Swazi Culture, Rising Consumerism in Swaziland and the Technological Context.

AFRIKAANSE OPSOMMING: Etniese verbruikersgedrag is volgens Costa & Basommy (1995) 'n studie van verbruiking vanuit die oogpunt van 'n kulturele of sosiale groep wat die onderwerp van die studie vorm. Die doel van die studie was om die gebruik van huishoudelike tegnologie deur Swazi families en hulle ondervinding daarmee te dokumenteer en analiseer. Die fokus van analise was op mikro vlak. 'n Gekombineerde steekproef (N=1449) was saamgestel uit Swazi dames (N=810) en Swazi mans (N=639). Die Swazi families het die navorsings projek van inligting voorsien oor kwessies wat verband hou met die aanvaarding van huishoudelike tegnologie. Om die navorsings kwessies aangaande huishoudelike tegnologie te ondersoek was 'n etniese verbruikersraamwerk saamgestel wat uit die volgende vier elemente bestaan het naamlik: Die Swazi se Kulturele Konteks, Modernisering in die Swazi Konteks, Toenemende Verbruikersorientasie en die Tegnologiese Konteks.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/52101
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