Relationships that can bear fruit

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Show simple item record Smuts, Annelie Loubser, Stephanus 2010-08-26T06:04:34Z 2010-08-26T06:04:34Z 2008-02
dc.identifier.issn 2074-2894
dc.description.abstract Can a new model of supplying fruit to the export market nourish competitiveness and help ensure the long-term survival of South Africa’s deciduous fruit industry? Research conducted at the University of Stellenbosch Business School (USB) revealed that the present linear supply chain model of producer to marketer to retail may have become outdated. Instead, the study suggests that South African fruit exporters cultivate a new approach towards producers that can strengthen the position of both parties in world markets. en_ZA
dc.language.iso en_ZA en_ZA
dc.publisher Stellenbosch : University of Stellenbosch Business School en_ZA
dc.subject Supply chain management en_ZA
dc.subject Fruit export industry en_ZA
dc.subject Fruit trade -- South Africa en_ZA
dc.title Relationships that can bear fruit en_ZA
dc.type Article en_ZA
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