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dc.contributor.authorSmuts, Annelie
dc.contributor.authorLoubser, Stephanus
dc.date.accessioned2010-08-26T06:04:34Z
dc.date.available2010-08-26T06:04:34Z
dc.date.issued2008-02
dc.identifier.issn2074-2894
dc.identifier.urihttp://hdl.handle.net/10019.1/4479
dc.description.abstractCan a new model of supplying fruit to the export market nourish competitiveness and help ensure the long-term survival of South Africa’s deciduous fruit industry? Research conducted at the University of Stellenbosch Business School (USB) revealed that the present linear supply chain model of producer to marketer to retail may have become outdated. Instead, the study suggests that South African fruit exporters cultivate a new approach towards producers that can strengthen the position of both parties in world markets.en_ZA
dc.language.isoen_ZAen_ZA
dc.publisherStellenbosch : University of Stellenbosch Business Schoolen_ZA
dc.subjectSupply chain managementen_ZA
dc.subjectFruit export industryen_ZA
dc.subjectFruit trade -- South Africaen_ZA
dc.titleRelationships that can bear fruiten_ZA
dc.typeArticleen_ZA


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