Word-of-Mouth Marketing to a female emerging market: A South African perspective

Date
2010
Authors
Herbst FJ
Van Loggereberg MJC
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Digital Marketing
Abstract
Description
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Ekonomiese En Bestuurswetenskappe
Nagraadse Bestuurskool
Keywords
Citation
URI
http://hdl.handle.net/10019.1/43800
Collections
2010 - Research Outputs