How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

Date
2009
Authors
Reddy M
Terblanche NS
Pitt L
Parent M
Journal Title
Journal ISSN
Volume Title
Publisher
Business Horizons
Abstract
Description
Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
Keywords
Citation
URI
http://hdl.handle.net/10019.1/39849
Collections
2009 - Research Outputs