Cause-related marketing: Beneficial for business, consumers and society

Human D ; Terblanche NS (2009)

Please help us populate SUNScholar with the post print version of this article. It can be e-mailed to:

Ekonomiese En Bestuurswetenskappe


Proceedings International

Please refer to this item in SUNScholar by using the following persistent URL:
This item appears in the following collections: