Change management in the information age : a case study of a niche publication

Strauss, Lizl (2008-03)

Thesis (MPhil)--Stellenbosch University, 2008.

Thesis

ENGLISH ABSTRACT: This is a study of media management in the publication industry under conditions of rapid environmental change. The study focuses on a particular case, The Mannequin, a niche publication serving many purposes. The study finds that environmental change creates major challenges for commercial survival. Explicit change management procedures are required. The study recommends a set of change management procedures suitable for small, niche market publications. It then recommends avenues for further research.

AFRIKAANSE OPSOMMING: Hierdie is ’n studie van mediabestuur in die publikasie-industrie onder vinnigveranderende omstandighede. Die studie fokus op ’n spesifieke geval, The Mannequin, ‘n nismarkpublikasie wat verskeie doelstellings vervul. Die studie bevind dat omstandigheidsveranderinge groot uitdagings skep vir kommersiële oorlewing. Eksplisiete verandersingsbestuurprosedures is nodig. Die studie beveel ’n stel veranderingsbestuurprosedures vir klein, nismark publikasies aan. Dit beveel ook verdere opsies vir navorsing aan.

Please refer to this item in SUNScholar by using the following persistent URL: http://hdl.handle.net/10019.1/20887
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