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Apparel shopping behaviour. Part 2. Conceptual theoretical model, market segments, profiles and implications

dc.contributor.authorDu Preez, R.
dc.contributor.authorVisser, E. M.
dc.date.accessioned2012-02-03T08:45:17Z
dc.date.available2012-02-03T08:45:17Z
dc.date.issued2003-10
dc.identifier.citationDu Preez, R. & Visser, E.M. 2003. Apparel shopping behaviour – Part 2: Conceptual theoretical model, market segments, profiles and implications. SA Journal of Industrial Psychology, 29(3):15-20. doi:10.4102/sajip.v29i3.112 .en_ZA
dc.identifier.issn0258-5200 (print)
dc.identifier.issn2071-0763 (online)
dc.identifier.urihttp://hdl.handle.net/10019.1/19535
dc.descriptionThe original publication is available at http://www.sajip.co.zaen_ZA
dc.description.abstractENGLISH ABSTRACT: This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective of this research is to identify female apparel consumer market segments on the basis of differentiating lifestyles, shopping orientation, cultural consciousness, store patronage and demographics. These profiles are discussed in full and the implications thereof for retailers, marketers and researchers are highlighted. A new conceptual model is proposed and recommendations are made for further research.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Hierdie artikel word gebaseer op die konseptuele teoretiese model wat reeds in Deel 1 van hierdie artikelreeks ontwikkel is. Die doel van hierdie navorsing is om marksegmente van vroue klere-kopers te identifiseer na aanleiding van hulle lewenstyle, kooporiëntasie, kulturele bewustheid, winkelvoorkeurgedrag en demografie. Hierdie profiele word volledig beskryf en die implikasies van die verskillende profiele vir kleinhandelaars, bemarkers en navorsers word uitgelig. ’n Nuwe konseptuele model word voorgestel en aanbevelings vir verdere navorsing word gemaak.
dc.format.extentp. 15-20 : ill.
dc.language.isoen_ZAen_ZA
dc.publisherAOSIS OpenJournalsen_ZA
dc.subjectConsumer behavior -- South Africaen_ZA
dc.subjectWomen consumers -- South Africaen_ZA
dc.subjectFashion mercahndising -- South Africaen_ZA
dc.subjectShopping -- South Africaen_ZA
dc.titleApparel shopping behaviour. Part 2. Conceptual theoretical model, market segments, profiles and implicationsen_ZA
dc.typeArticleen_ZA
dc.description.versionPublisher's versionen_ZA
dc.rights.holderThe author holds the copyrighten_ZA


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