A strategic architecture and its role in enhancing the performance of commercial web-enabled enterprises
In the economic paradigm of the previous century a well-crafted strategy delivered successful competitive advantage. This research questions whether, with the advent of the internet and its networked economy, this premise remains valid. In the past, technological shocks such as the telephone, railroads and electricity changed the way markets worked. Noting this, some astute practitioners developed effective patterns of competitive behaviour and achieved results of lasting value. The internet has precipitated a similar disturbance and may be consigned to a matching destiny. Today’s internet pioneers are the electronic businesses competing at the frontiers of strategy by learning, innovating and doing. This study, conducted at the early, emergent phase of the internet, endeavours to determine the strategy characteristics of winning firms. Once the competitive advantages accruing to online businesses through the deployment of internet technologies disappear, all business will inevitably find itself in the networked economy - the findings of this work may prove of timeous benefit to such as these.