STANDARD FRAMEWORK FOR PRODUCT PROTOCOLS.
Date
1988
Authors
van Wyk Rias J.
Journal Title
Journal ISSN
Volume Title
Publisher
Inderscience Enterprises Ltd, Geneva, Switz
Abstract
Protocols consist of two parts. The first covers the inherent technological characteristics of a product, the second its market related attributes. This paper suggests that it is possible to standardize the first part. A standard framework is suggested covering six classes of characteristics. These are; technological function, level of performance, physical principle, structure of the artefact, material employed and size. Standardised formats of this nature facilitate the process of negotiation, contribute to more effective targetting of R and D, and serve as a useful framework for product prognoses.
Description
Keywords
MANAGEMENT - Research and Development Application, PRODUCT DESIGN - Marketing, TECHNOLOGICAL FORECASTING, PRODUCT INNOVATION, PRODUCT PROTOCOLS, TECHNOLOGICAL ANALYSIS, TECHNOLOGY
Citation
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