Browsing by Author "Von Witt, Simon"
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- ItemWhy do companies go green? A qualitative study of the motivations and contextual factors inducing sustainable responses(Stellenbosch : University of Stellenbosch, 2011-03) Von Witt, Simon; Scholtz, Louise; Brent, Alan C.; University of Stellenbosch. Faculty of Economic and Management Sciences. School of Public Leadership.ENGLISH ABSTRACT: ‘Going green’ draws its origins from the ‘green’ in politics, which was first used as a party name by the German Greens (Die Grünen) in the late 1970s, which, although not the first green party, through media hype triggered the conception of a green movement in the early 1980s. This was voiced through green parties across the globe. Green is now seen as a buzzword and is often used as shorthand for discussing sustainability. It has since gained support leading to the gathering of more than 100 heads of state at the Earth Summit, which took place in Rio de Janeiro, Brazil in 1992 and provided the necessary platform to launch a global campaign. It initially began in developed nations, in particular European countries, but has since spread to developing countries, despite receiving abundant opposition both from developed and developing nations, due to its impact on the oil and coal sectors. The purpose of this research is to determine the core motivation behind companies going green. The researcher does this through a qualitative study of the motivations and contextual factors that induce ecological responsiveness ranging from day to day business practices to the ecological design of their offices. The researcher tests the hypothesis, namely climate change mitigation, which is developed through the literature study and adopted to evaluate the four case studies selected. The researcher builds up his argument in chapters 3 to 5, which draw on the literature studied and first discuss Government’s response to climate change, then the interventions in place to address climate change and finally look at the four case studies. Climate change and its relevance to companies is the key motivation behind deciding on this topic and it is discussed throughout the thesis. Companies interviewed in this thesis expressed concern about it, although it was not always the primary motivation. Some had already introduced measures to address it and were continually looking at new ways of mitigating it. Similarly, the companies interviewed and others analysed were all concerned about introducing cost saving measures, which had the added advantage of being of benefit to the environment. Genuine reasons for mitigating climate change and concern over the future of the planet put forward by certain companies, while protecting profit margins were given by others. All served to achieve one goal to protect the environment through the sustainable use of natural resources and ultimately to enhance companies’ public images as being green companies. This study is divided into a literature review and case studies, where literature pertaining to climate change, renewable energy, sustainable building, corporate governance, green jobs and others was sourced from government gazettes, newspapers, academic studies, books, documentaries, journals, magazines and internet sources. These serve to develop and support the case studies, which take the form of interviews done with owners and workers from the selected companies.