Browsing by Author "Terrapon, Heather"
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- ItemMarketing of factory shop tourism in greater Cape Town using ArcIMS(Stellenbosch : Stellenbosch University, 2003-03) Terrapon, Heather; De Necker, P. H.; Van Niekerk, Adriaan; Stellenbosch University. Faculty of Arts & Social Sciences. Dept. of Geography and Environmental Studies.ENGLISH ABSTRACT: Tourism has, in recent years, become a vital source of foreign currency for South Africa; in addition it provides many South Africans with employment. The process of planning a trip involves locating places of interest to visit. In this age of technological advances, the Internet is one of the most popular methods of sourcing information. This study aims to act as a guideline for the creation of interactive maps for tourism websites using factory shopping as a case study. The locations of all the factory shops in the Cape Metropolitan Area were captured and served over the Internet using ArcIMS. The report begins with a discussion of the geographical aspects of tourism and of the way that geographical information systems (GIS) can be applied to tourism. Global factory shopping trends and the tourism and travel market are briefly investigated. The second chapter continues the discussion of factory shops and tourism, but focuses on Cape Town. The types of shops found in Cape Town are discussed as well as their marketing methods. The possibility of factory shop tourism in Cape Town is examined and compared to factory shop tourism overseas. Chapter Three details the way that the locations of the factory shops were captured. The reasons for the demarcation of the study area are discussed. The database design and factory shop capture methods are explained. The attributes added to the factory shops are qualified and the categories of factory shops explained. Chapter Four introduces Internet mapping and ArcIMS. The website target audience is investigated and the ArcIMS architecture explained. A discussion of the set-up of the website is presented in a step-by-step format, allowing readers to create their own website. Chapters Five and Six detail the final site composition and testing of this site as well as possible website additions and customisations in this research respectively. The feasibility of this website in South Africa is discussed and the need for a fast Internet connection is regarded as a reason for the application’s possible limited success. Keywords: GIS, internet mapping, ArcIMS, tourism, travel, factory shops, internet marketing, retail marketing, South African tourism, tourists