The influence of price premium and product type on the choice of cause-related marketing brands

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dc.contributor.authorHuman D
dc.contributor.authorRoss M
dc.date.accessioned2012-08-10T20:09:29Z
dc.date.available2012-08-10T20:09:29Z
dc.date.issued2010
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/43099
dc.titleThe influence of price premium and product type on the choice of cause-related marketing brands
dc.typeProceedings National
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