Designing a framework to design a business model for the "bottom of the pyramid" population

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dc.contributor.authorVer Loren van Themaat, Tanyeen_ZA
dc.contributor.authorSchutte, C. S. L.en_ZA
dc.contributor.authorLutters, D.en_ZA
dc.contributor.authorKennon, D.en_ZA
dc.date.accessioned2014-07-07T12:10:43Z
dc.date.available2014-07-07T12:10:43Z
dc.date.issued2013-11
dc.descriptionCITATION: Ver Loren van Themaat, T., Schutte, C. S. L., Lutters, D. & Kennon, D. 2013. Designing a framework to design a business model for the "bottom of the pyramid" population. South African Journal of Industrial Engineering, 24(3):190-204, doi:10.7166/24-3-633.
dc.descriptionThe original publication is available at http://sajie.journals.ac.za
dc.description.abstractENGLISH ABSTRACT: This article presents a framework for developing and designing a business model to target the bottom of the pyramid (BoP) population. Using blue ocean strategy and business model literature, integrated with research on the BoP, the framework offers a systematic approach for organisations to analyse and understand all aspects of the BoP and their environment, and then design a business model that minimises the risk of failure and fulfils the core requirements of the BoP. A case study on Capitec Bank demonstrates how the framework can be applied to the real world. The case study shows the practical examples that Capitec uses to target the BoP successfully, and the logic behind these actions. Further validation was done through interviews with experts in the relevant fields used in this study.en_ZA
dc.description.abstractAFRIKAANSE OPSOMMING: Hierdie artikel stel ’n strategie vir die ontwikkeling en ontwerp van ’n besigheidsmodel vir die ‘bottom of the pyramid’ (BoP) populasie voor deur behulp van ’n raamwerk. Deur die ‘blue ocean’ strategie- en besigheidsmodel-literatuur te gebruik, sowel as deur navorsing oor die BoP te doen, kan die raamwerk ’n sistematiese benadering vir ’n organisasie gee om eers alle aspekte van die BoP en hul omgewing te ontleed en te verstaan, en daarvolgens ’n besigheidsmodel te ontwerp wat die risiko van mislukking en aan die kern vereistes van die BoP voldoen. ’n Capitec Bank gevallestudie illustreer hoe die raamwerk toegepas kan word in die praktyk. Die gevallestudie toon die praktiese voorbeelde wat Capitec gebruik om suksesvol die BoP te betree, met die motiverende logika. Verdere validasie was gedoen dmv onderhoude met kenners in die verwante velde aangeraak in die studie.af_ZA
dc.description.urihttp://sajie.journals.ac.za/pub/article/view/633
dc.description.versionPublisher's version
dc.format.extent15 pagesen_ZA
dc.identifier.citationVer Loren van Themaat, T., Schutte, C. S. L., Lutters, D. & Kennon, D. 2013. Designing a framework to design a business model for the "bottom of the pyramid" population. South African Journal of Industrial Engineering, 24(3):190-204, doi:10.7166/24-3-633.
dc.identifier.issn2224-7890 (online)
dc.identifier.issn1012-277X (print)
dc.identifier.otherdoi:10.7166/24-3-633
dc.identifier.urihttp://hdl.handle.net/10019.1/91666
dc.language.isoen_ZAen_ZA
dc.publisherSouthern African Institute for Industrial Engineeringen_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectBottom of the pyramiden_ZA
dc.subjectBusiness planning -- Mathematical modelsen_ZA
dc.subjectCorporate strategyen_ZA
dc.subjectPopulation -- Economic aspectsen_ZA
dc.titleDesigning a framework to design a business model for the "bottom of the pyramid" populationen_ZA
dc.typeArticleen_ZA
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