The effect of the level of fear appeal on attitude and behavioral intention: Investigating anti-drunken driving advertising

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dc.contributor.authorDe Villiers EN
dc.contributor.authorTerblanche-Smit M
dc.contributor.authorTerblanche NS
dc.date.accessioned2012-08-10T19:38:46Z
dc.date.available2012-08-10T19:38:46Z
dc.date.issued2008
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/42669
dc.titleThe effect of the level of fear appeal on attitude and behavioral intention: Investigating anti-drunken driving advertising
dc.typeProceedings International
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