The influence of trade characters on the recognition, recall and preferences of Generation Z consumers

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dc.contributor.authorHuman D
dc.contributor.authorPheiffer C
dc.date.accessioned2012-08-10T20:09:59Z
dc.date.available2012-08-10T20:09:59Z
dc.date.issued2010
dc.descriptionPlease help us populate SUNScholar with the post print version of this article. It can be e-mailed to: scholar@sun.ac.za
dc.descriptionEkonomiese En Bestuurswetenskappe
dc.descriptionOndernemingsbestuur
dc.identifier.urihttp://hdl.handle.net/10019.1/43106
dc.titleThe influence of trade characters on the recognition, recall and preferences of Generation Z consumers
dc.typeProceedings National
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