A framework of key growth factors for small enterprises operating at the base of the pyramid

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dc.contributor.authorVan der Merwe, Michael D.en_ZA
dc.contributor.authorGrobbelaar, Sara S.en_ZA
dc.contributor.authorMeyer, Isabel A.en_ZA
dc.contributor.authorSchutte, Cornelius S. L.en_ZA
dc.contributor.authorVon Leipzig, Konrad H.en_ZA
dc.date.accessioned2021-04-14T09:31:03Z
dc.date.available2021-04-14T09:31:03Z
dc.date.issued2020-11-10
dc.descriptionCITATION: Van der Merwe, M. D. et al. 2020. A framework of key growth factors for small enterprises operating at the base of the pyramid. Sustainability, 12(22):9327, doi:10.3390/su12229327.
dc.descriptionThe original publication is available at https://www.mdpi.com
dc.description.abstractENGLISH ABSTRACT: Enterprises operating at the Base of the Pyramid (BoP) find it difficult to simultaneously achieve economic (profitable growth) and social (poverty alleviation) outcomes. This study builds on a previously published systematic literature review that identified the key growth-promoting factors of the Small, Medium, and Micro Enterprises (SMMEs) operating in this space. A Grounded Theory Approach was followed to identify six core focus areas, which form the basis of a practical framework to evaluate SMMEs at the BoP, namely: Business modelling; business strategy; innovation; marketing; strategic alliances; and sustainable development. Expert screening interviews were conducted to evaluate the framework for credibility and confirmability. Thereafter, 57 for-profit South African enterprises were surveyed to empirically explore how SMMEs view and implement these framework components. The outcome of the study is a validated high growth-promoting BoP portfolio framework against which SMME owners can evaluate their enterprises to identify areas of growth and development.en_ZA
dc.description.sponsorshipDST-NRF Centre of Excellence in Scientometrics and Science, Technology and Innovation Policy (SciSTIP), Stellenbosch University
dc.description.urihttps://www.mdpi.com/2071-1050/12/22/9327
dc.description.versionPublisher's version
dc.format.extent33 pagesen_ZA
dc.identifier.citationVan der Merwe, M. D. et al. 2020. A framework of key growth factors for small enterprises operating at the base of the pyramid. Sustainability, 12(22):9327, doi:10.3390/su12229327.
dc.identifier.issn2071-1050 (online)
dc.identifier.otherdoi:10.3390/su12229327
dc.identifier.urihttp://hdl.handle.net/10019.1/109775
dc.language.isoen_ZAen_ZA
dc.publisherMDPIen_ZA
dc.rights.holderAuthors retain copyrighten_ZA
dc.subjectSMMEsen_ZA
dc.subjectMicroenterprises -- Growthen_ZA
dc.subjectSocial inequalityen_ZA
dc.subjectWealth -- Distribution (Economic theory)en_ZA
dc.titleA framework of key growth factors for small enterprises operating at the base of the pyramiden_ZA
dc.typeArticleen_ZA
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