The influence of celebrity endorsement on attitudes and donation intentions in the non-profit industry

Date
2013
Authors
Human D
Journal Title
Journal ISSN
Volume Title
Publisher
Indian Institute of Management
Abstract
Description
Please help populate SUNScholar with the full text of SU research output. Also - should you need this item urgently, please snd us the details and we will try to get hold of the full text as quick possible. E-mail to scholar@sun.ac.za. Thank you.
Ekonomiese En Bestuurswetenskappe
Ondernemingsbestuur
Keywords
Citation
978-81-920800-1-7
484
489
URI
http://hdl.handle.net/10019.1/87674
Collections
2013 - Research Outputs (Non-Accredited)