Identifying psychological and socio-cultural characteristics of the coloured policyholder market segment in the Western Cape : a psychographic profile analysis in the life assurance industry

Date
1988
Authors
Bruce, Ferdinand C.(Ferdinand Christoffel)
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (M.Econ.) -- University of Stellenbosch, 1988.
Full text to be digitised and attached to bibliographic record.
Keywords
Market segmentation, Life insurance policies, Colored people (South Africa), Dissertations -- Industrial psychology
Citation
URI
http://hdl.handle.net/10019.1/66336
Collections
Batch 1 - Theses and Dissertations