Marketing strategy implications of packaging trends and alternative packaging forms in the international wine industry
Date
1987
Authors
Schuller, J. F. J
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (Ph.D.) -- University of Stellenbosch, 1988.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Wine -- Marketing, Wine -- Packaging, Dissertations -- Business economics