Die besluitkundebenadering tot bemarkingsbestuur en die waarde van bemarkingsnavorsing in hierdie verband
Date
1977
Authors
Jordaan, Frederick Stander
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Proefskrif (M. Comm.) -- Universiteit van Stellenbosch, 1977.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Marketing -- Management -- Mathematical models, Marketing research -- Statistical methods, Marketing -- Decision making, Dissertations -- Business economics