An investigation into the dynamics of corporate ikonogenics in the South African corporate environment and the development of a marketing model for the management of corporate image
Date
1992
Authors
Hugo, M. M.(Maria Magdalena)
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (Ph. D) -- University of Stellenbosch, 1992.
One copy microfiche.
One copy is a photocopy of original.
Full text to be digitised and attached to bibliographic record.
One copy microfiche.
One copy is a photocopy of original.
Full text to be digitised and attached to bibliographic record.
Keywords
Corporate image -- South Africa, Dissertations -- Business management