Marketing and product success criteria : the perceptions of consumers of a supermarket chain store regarding selected products
Date
1997
Authors
Koch, Atel
Journal Title
Journal ISSN
Volume Title
Publisher
Stellenbosch : Stellenbosch University
Abstract
Description
Thesis (M. Sc.) -- University of Stellenbosch, 1997.
Full text to be digitised and attached to bibliographic record.
Full text to be digitised and attached to bibliographic record.
Keywords
Consumers' preferences -- South Africa, Confectionery -- South Africa -- Marketing, Marketing research -- South Africa, Dissertations -- Home economics